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Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Understanding public health communication design globally during the Covid-19 pandemic
T2 - The Good, the Bad and the Ugly
AU - Tsekleves, Emmanuel
AU - Fonseca Braga, Mariana
AU - Moreno Rangel, Alejandro
AU - Zhang, Linli
AU - Salazar De La Fuente, Mafe
AU - Field, Hannah
AU - Alter, Hayley
PY - 2021/9/29
Y1 - 2021/9/29
N2 - The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an ‘infodemic crisis’. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.
AB - The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an ‘infodemic crisis’. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.
M3 - Conference contribution/Paper
VL - 2
T3 - Cumulus Conference Proceedings Series
SP - 2569
EP - 2593
BT - Design Culture(s). Cumulus Conference Proceedings Roma 2021
PB - Cumulus
ER -