Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Unpicking the meaning of value of key account management
AU - Pardo, C
AU - Henneberg, S
AU - Mouzas, S
AU - Naudé, P
PY - 2006
Y1 - 2006
M3 - Journal article
VL - 40
SP - 1360
EP - 1374
JO - European Journal of Marketing
JF - European Journal of Marketing
SN - 0309-0566
IS - 11/12
ER -