Unravelling human/non-human power dynamics in influencer marketing

Marketing

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Unravelling human/non-human power dynamics in influencer marketing. / Thompson, Katie; Ashman, Rachel; Patterson, Anthony.
2024. Paper presented at GENMAC 2024, Edinburgh, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Thompson, K, Ashman, R & Patterson, A 2024, 'Unravelling human/non-human power dynamics in influencer marketing', Paper presented at GENMAC 2024, Edinburgh, United Kingdom, 26/06/24 - 28/06/24.

APA

Thompson, K., Ashman, R., & Patterson, A. (2024). Unravelling human/non-human power dynamics in influencer marketing. Paper presented at GENMAC 2024, Edinburgh, United Kingdom.

Vancouver

Thompson K, Ashman R, Patterson A. Unravelling human/non-human power dynamics in influencer marketing. 2024. Paper presented at GENMAC 2024, Edinburgh, United Kingdom.

Author

Thompson, Katie ; Ashman, Rachel ; Patterson, Anthony. / Unravelling human/non-human power dynamics in influencer marketing. Paper presented at GENMAC 2024, Edinburgh, United Kingdom.

Bibtex

@conference{1bf55af92b274f7e8d8ef763ee826932,

title = "Unravelling human/non-human power dynamics in influencer marketing",

author = "Katie Thompson and Rachel Ashman and Anthony Patterson",

year = "2024",

month = jun,

day = "26",

language = "English",

note = "GENMAC 2024 : Gender, Markets and Consumers, GENMAC ; Conference date: 26-06-2024 Through 28-06-2024",

url = "https://edinburghuni.eventsair.com/genmac-conference-2024",

}

RIS

TY - CONF

T1 - Unravelling human/non-human power dynamics in influencer marketing

AU - Thompson, Katie

AU - Ashman, Rachel

AU - Patterson, Anthony

PY - 2024/6/26

Y1 - 2024/6/26

M3 - Conference paper

T2 - GENMAC 2024

Y2 - 26 June 2024 through 28 June 2024

ER -

Research