Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Using agent-based simulation to analyse the effect of broadcast and narrowcast on public perception
T2 - a case in social risk amplification
AU - Onggo, Stephan
AU - Busby, Jeremy
AU - Liu, Yun
PY - 2014/12
Y1 - 2014/12
N2 - Individuals often use information from broadcast news (e.g. media) and narrowcast news (e.g. personal social network) to form their perception on a certain social issue. Using a case study in social risk amplification, this paper demonstrates that simulation modelling, specifically agent-based simulation, can be useful in analysing the effect of broadcast and narrowcast processes on the formation of public risk perception. The first part of this paper explains the structure of a model that allows easy configuration for testing various behaviours about which the empirical literature cannot make definitive predictions. The second part of this paper discusses the effect of personal social network and the role of media in the dynamics of public risk perception. The results show the undesirable effect of the extreme narrowcast process in society and a media that simply broadcasts the average public risk perception.
AB - Individuals often use information from broadcast news (e.g. media) and narrowcast news (e.g. personal social network) to form their perception on a certain social issue. Using a case study in social risk amplification, this paper demonstrates that simulation modelling, specifically agent-based simulation, can be useful in analysing the effect of broadcast and narrowcast processes on the formation of public risk perception. The first part of this paper explains the structure of a model that allows easy configuration for testing various behaviours about which the empirical literature cannot make definitive predictions. The second part of this paper discusses the effect of personal social network and the role of media in the dynamics of public risk perception. The results show the undesirable effect of the extreme narrowcast process in society and a media that simply broadcasts the average public risk perception.
KW - Agent-based simulation
KW - risk perception
KW - Social network
KW - social amplification of risk framework
U2 - 10.1109/WSC.2014.7019899
DO - 10.1109/WSC.2014.7019899
M3 - Conference contribution/Paper
SN - 9781479974849
SP - 322
EP - 333
BT - Proceedings of the 2014 Winter Simulation Conference
PB - IEEE
ER -