Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2002
<mark>Journal</mark>	Business Strategy and the Environment
Issue number	3
Volume	10
Number of pages	13
Pages (from-to)	220-232
Publication Status	Published
<mark>Original language</mark>	English

Research