Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk
AU - Hopkinson, G C
AU - Lum, C Y
PY - 2002
Y1 - 2002
M3 - Journal article
VL - 10
SP - 220
EP - 232
JO - Business Strategy and the Environment
JF - Business Strategy and the Environment
SN - 0964-4733
IS - 3
ER -