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“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls

Research output: Contribution to Journal/Magazine › Journal article › peer-review

E-pub ahead of print

Standard

“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls. / Yang, Zhipu; Ai, Bin.
In: Journal of Business and Technical Communication, Vol. 39, No. 3, 31.07.2025, p. 275-301.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Yang, Z & Ai, B 2025, '“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls', Journal of Business and Technical Communication, vol. 39, no. 3, pp. 275-301. https://doi.org/10.1177/10506519251326577

APA

Yang, Z., & Ai, B. (2025). “We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls. Journal of Business and Technical Communication, 39(3), 275-301. Advance online publication. https://doi.org/10.1177/10506519251326577

Vancouver

Yang Z, Ai B. “We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls. Journal of Business and Technical Communication. 2025 Jul 31;39(3):275-301. Epub 2025 Mar 20. doi: 10.1177/10506519251326577

Author

Yang, Zhipu ; Ai, Bin. / “We’re Doing Well in Virtually Every Corner of the World” : A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls. In: Journal of Business and Technical Communication. 2025 ; Vol. 39, No. 3. pp. 275-301.

Bibtex

@article{89ae005de8a04d1784dc42df5db13a37,
title = "“We{\textquoteright}re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple{\textquoteright}s Earnings Conference Calls",
abstract = "This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.",
author = "Zhipu Yang and Bin Ai",
year = "2025",
month = mar,
day = "20",
doi = "10.1177/10506519251326577",
language = "English",
volume = "39",
pages = "275--301",
journal = "Journal of Business and Technical Communication",
issn = "1050-6519",
publisher = "Sage Publications",
number = "3",

}

RIS

TY - JOUR

T1 - “We’re Doing Well in Virtually Every Corner of the World”

T2 - A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls

AU - Yang, Zhipu

AU - Ai, Bin

PY - 2025/3/20

Y1 - 2025/3/20

N2 - This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

AB - This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

U2 - 10.1177/10506519251326577

DO - 10.1177/10506519251326577

M3 - Journal article

VL - 39

SP - 275

EP - 301

JO - Journal of Business and Technical Communication

JF - Journal of Business and Technical Communication

SN - 1050-6519

IS - 3

ER -