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What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>2013
<mark>Journal</mark>Marketing Education Review
Issue number2
Number of pages16
Pages (from-to)105-120
Publication StatusPublished
Early online date8/12/13
<mark>Original language</mark>English


The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.