The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.