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What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory. / Runyan, Rodney; Finnegan, Carol; Gonzalez-Padron, Tracey et al.
In: Marketing Education Review, Vol. 23, No. 2, 2013, p. 105-120.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Runyan, R, Finnegan, C, Gonzalez-Padron, T & Line, ND 2013, 'What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory', Marketing Education Review, vol. 23, no. 2, pp. 105-120. https://doi.org/10.2753/MER1052-8008230201

APA

Runyan, R., Finnegan, C., Gonzalez-Padron, T., & Line, N. D. (2013). What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory. Marketing Education Review, 23(2), 105-120. https://doi.org/10.2753/MER1052-8008230201

Vancouver

Runyan R, Finnegan C, Gonzalez-Padron T, Line ND. What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory. Marketing Education Review. 2013;23(2):105-120. Epub 2013 Dec 8. doi: 10.2753/MER1052-8008230201

Author

Runyan, Rodney ; Finnegan, Carol ; Gonzalez-Padron, Tracey et al. / What drives publishing productivity for pre-tenure marketing faculty : insights using the lens of resource advantage theory. In: Marketing Education Review. 2013 ; Vol. 23, No. 2. pp. 105-120.

Bibtex

@article{678ba7a602a546a9ba003b83e2e34ad2,
title = "What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory",
abstract = "The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.",
author = "Rodney Runyan and Carol Finnegan and Tracey Gonzalez-Padron and Line, {Nathan D.}",
year = "2013",
doi = "10.2753/MER1052-8008230201",
language = "English",
volume = "23",
pages = "105--120",
journal = "Marketing Education Review",
issn = "1052-8008",
publisher = "Taylor and Francis Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - What drives publishing productivity for pre-tenure marketing faculty

T2 - insights using the lens of resource advantage theory

AU - Runyan, Rodney

AU - Finnegan, Carol

AU - Gonzalez-Padron, Tracey

AU - Line, Nathan D.

PY - 2013

Y1 - 2013

N2 - The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.

AB - The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.

U2 - 10.2753/MER1052-8008230201

DO - 10.2753/MER1052-8008230201

M3 - Journal article

VL - 23

SP - 105

EP - 120

JO - Marketing Education Review

JF - Marketing Education Review

SN - 1052-8008

IS - 2

ER -