In this commentary, assumptions about the nature and development of children's false memories as described in a recent article by C. J. Brainerd, V. F. Reyna, and S. J. Ceci (2008; see record 2008-04614-001) are reviewed. Specifically, questions are raised about what drives the development of false memories in fuzzy-trace theory (FTT). Recent studies that challenge a core assumption of FTT, that false memory illusions increase across development as children learn to establish meaningful connections across items (i.e., establish gist), are discussed. An alternative conceptualization of the development of false memory illusions, associative-activation theory (AAT), is presented. AAT provides as viable an account of the development of false memory illusions as does FTT and anticipates a unique set of outcomes that have recently appeared in the developmental literature on false memory illusions.