Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
| Publication date | 16/12/2024 |
|---|---|
| Host publication | Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives |
| Editors | Lauren Gurrieri, Jenna Drenten, Crystal Abidin |
| Place of Publication | London |
| Publisher | Routledge |
| Edition | 1st Edition |
| ISBN (electronic) | 9781003559412 |
| ISBN (print) | 9781032907185 |
| <mark>Original language</mark> | English |
| Name | Key Issues in Marketing Management |
|---|---|
| Publisher | Routledge |