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When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. / Mardon, Rebecca; Cocker, Hayley; Daunt, Kate.
Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. ed. / Lauren Gurrieri; Jenna Drenten; Crystal Abidin. 1st Edition. ed. London: Routledge, 2024. (Key Issues in Marketing Management).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Mardon, R, Cocker, H & Daunt, K 2024, When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. in L Gurrieri, J Drenten & C Abidin (eds), Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. 1st Edition edn, Key Issues in Marketing Management, Routledge, London. <https://www.routledge.com/Influencer-Marketing-Interdisciplinary-and-Socio-Cultural-Perspectives/Gurrieri-Drenten-Abidin/p/book/9781032907185>

APA

Mardon, R., Cocker, H., & Daunt, K. (2024). When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. In L. Gurrieri, J. Drenten, & C. Abidin (Eds.), Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (1st Edition ed.). (Key Issues in Marketing Management). Routledge. https://www.routledge.com/Influencer-Marketing-Interdisciplinary-and-Socio-Cultural-Perspectives/Gurrieri-Drenten-Abidin/p/book/9781032907185

Vancouver

Mardon R, Cocker H, Daunt K. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. In Gurrieri L, Drenten J, Abidin C, editors, Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. 1st Edition ed. London: Routledge. 2024. (Key Issues in Marketing Management).

Author

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate. / When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. editor / Lauren Gurrieri ; Jenna Drenten ; Crystal Abidin. 1st Edition. ed. London : Routledge, 2024. (Key Issues in Marketing Management).

Bibtex

@inbook{8f1f79c7793a4ddc9b8168130d08927a,
title = "When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities",
author = "Rebecca Mardon and Hayley Cocker and Kate Daunt",
year = "2024",
month = dec,
day = "16",
language = "English",
isbn = "9781032907185",
series = "Key Issues in Marketing Management",
publisher = "Routledge",
editor = "Lauren Gurrieri and Jenna Drenten and Crystal Abidin",
booktitle = "Influencer Marketing",
edition = "1st Edition",

}

RIS

TY - CHAP

T1 - When parasocial relationships turn sour

T2 - social media influencers, eroded and exploitative intimacies, and anti-fan communities

AU - Mardon, Rebecca

AU - Cocker, Hayley

AU - Daunt, Kate

PY - 2024/12/16

Y1 - 2024/12/16

M3 - Chapter

SN - 9781032907185

T3 - Key Issues in Marketing Management

BT - Influencer Marketing

A2 - Gurrieri, Lauren

A2 - Drenten, Jenna

A2 - Abidin, Crystal

PB - Routledge

CY - London

ER -