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Where’s the real craic?: a resource-based view of authenticity in Irish pubs

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>04/2009
<mark>Journal</mark>Journal of Business and Retail Management Research
Issue number2
Volume3
Number of pages9
Pages (from-to)46-54
Publication StatusPublished
<mark>Original language</mark>English

Abstract

A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a focal point for examining the concept of competitive advantage from the resource-based view of the firm. The Irish Pub theme offers entrepreneurs a heterogeneous method to compete in a somewhat homogeneous industry. In some areas, using the theme seems to be a valid strategy for gaining advantage. Discussion of how, and management implications are offered.