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Where’s the real craic?: a resource-based view of authenticity in Irish pubs

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Where’s the real craic? a resource-based view of authenticity in Irish pubs. / Runyan, Rodney.
In: Journal of Business and Retail Management Research, Vol. 3, No. 2, 04.2009, p. 46-54.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Runyan, R 2009, 'Where’s the real craic? a resource-based view of authenticity in Irish pubs', Journal of Business and Retail Management Research, vol. 3, no. 2, pp. 46-54. <http://www.jbrmr.com>

APA

Runyan, R. (2009). Where’s the real craic? a resource-based view of authenticity in Irish pubs. Journal of Business and Retail Management Research, 3(2), 46-54. http://www.jbrmr.com

Vancouver

Runyan R. Where’s the real craic? a resource-based view of authenticity in Irish pubs. Journal of Business and Retail Management Research. 2009 Apr;3(2):46-54.

Author

Runyan, Rodney. / Where’s the real craic? a resource-based view of authenticity in Irish pubs. In: Journal of Business and Retail Management Research. 2009 ; Vol. 3, No. 2. pp. 46-54.

Bibtex

@article{6dc0b1e7f8b24015807fa386684dd372,
title = "Where{\textquoteright}s the real craic?: a resource-based view of authenticity in Irish pubs",
abstract = "A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a focal point for examining the concept of competitive advantage from the resource-based view of the firm. The Irish Pub theme offers entrepreneurs a heterogeneous method to compete in a somewhat homogeneous industry. In some areas, using the theme seems to be a valid strategy for gaining advantage. Discussion of how, and management implications are offered.",
keywords = "Themed pubs, competitive advantage, entrepreneurs, RBV, Irish pubs",
author = "Rodney Runyan",
year = "2009",
month = apr,
language = "English",
volume = "3",
pages = "46--54",
journal = "Journal of Business and Retail Management Research",
issn = "1751-8202",
publisher = "The Academy of Business and Retail Management (ABRM)",
number = "2",

}

RIS

TY - JOUR

T1 - Where’s the real craic?

T2 - a resource-based view of authenticity in Irish pubs

AU - Runyan, Rodney

PY - 2009/4

Y1 - 2009/4

N2 - A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a focal point for examining the concept of competitive advantage from the resource-based view of the firm. The Irish Pub theme offers entrepreneurs a heterogeneous method to compete in a somewhat homogeneous industry. In some areas, using the theme seems to be a valid strategy for gaining advantage. Discussion of how, and management implications are offered.

AB - A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a focal point for examining the concept of competitive advantage from the resource-based view of the firm. The Irish Pub theme offers entrepreneurs a heterogeneous method to compete in a somewhat homogeneous industry. In some areas, using the theme seems to be a valid strategy for gaining advantage. Discussion of how, and management implications are offered.

KW - Themed pubs

KW - competitive advantage

KW - entrepreneurs

KW - RBV

KW - Irish pubs

M3 - Journal article

VL - 3

SP - 46

EP - 54

JO - Journal of Business and Retail Management Research

JF - Journal of Business and Retail Management Research

SN - 1751-8202

IS - 2

ER -