Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Who are the future designers?
T2 - 11th International Conference on Engineering and Product Design Education: Creating a Better World, E and PDE 2009
AU - Wilgeroth, Paul
AU - Stockton, Glynn
PY - 2009
Y1 - 2009
N2 - How does someone become a professional product designer? This paper argues that every practicing product designer has made a series of key decisions at key points in their life that have contributed to them taking the journey towards their professional vocation. The nature of this process of formative decision making is of key interest to the marketing and recruitment activity for the undergraduate Product Design Programme at UWIC. In addition, the understanding of this process is critical to understanding why prospective students choose a path to studying product design in higher education. This paper initially presents a case study of research which attempts to explore the decision making process that applicants have undertaken prior to focusing on Product Design at Undergraduate Level. The paper then presents the results of the primary research and draws some initial conclusions about decision makers, influencers and the various key stages identified. The research focussed on the period from pre-GCSE through to successful application to university.
AB - How does someone become a professional product designer? This paper argues that every practicing product designer has made a series of key decisions at key points in their life that have contributed to them taking the journey towards their professional vocation. The nature of this process of formative decision making is of key interest to the marketing and recruitment activity for the undergraduate Product Design Programme at UWIC. In addition, the understanding of this process is critical to understanding why prospective students choose a path to studying product design in higher education. This paper initially presents a case study of research which attempts to explore the decision making process that applicants have undertaken prior to focusing on Product Design at Undergraduate Level. The paper then presents the results of the primary research and draws some initial conclusions about decision makers, influencers and the various key stages identified. The research focussed on the period from pre-GCSE through to successful application to university.
KW - Decision makers
KW - Decision making
KW - Higher education
KW - Product design
KW - Secondary education
KW - Student recruitment
UR - http://www.scopus.com/inward/record.url?scp=84859252832&partnerID=8YFLogxK
M3 - Conference paper
AN - SCOPUS:84859252832
SP - 211
EP - 214
Y2 - 10 September 2009 through 11 September 2009
ER -