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Wipro Limited: Developing a cognitive DNA

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Publication date13/12/2018
Host publicationICIS2018 Proceedings
PublisherAIS Electronic Library
ISBN (Electronic)9780996683173
<mark>Original language</mark>English


Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a "cognitive DNA." The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a "bot" architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.