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Wipro Limited: Developing a cognitive DNA

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Wipro Limited: Developing a cognitive DNA. / Tarafdar, Monideepa; Beath, Cynthia M.
ICIS2018 Proceedings. AIS Electronic Library, 2018.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Tarafdar, M & Beath, CM 2018, Wipro Limited: Developing a cognitive DNA. in ICIS2018 Proceedings. AIS Electronic Library. <https://aisel.aisnet.org/icis2018/education/Presentations/3/>

APA

Tarafdar, M., & Beath, C. M. (2018). Wipro Limited: Developing a cognitive DNA. In ICIS2018 Proceedings AIS Electronic Library. https://aisel.aisnet.org/icis2018/education/Presentations/3/

Vancouver

Tarafdar M, Beath CM. Wipro Limited: Developing a cognitive DNA. In ICIS2018 Proceedings. AIS Electronic Library. 2018 Epub 2018 Oct 30.

Author

Tarafdar, Monideepa ; Beath, Cynthia M. / Wipro Limited : Developing a cognitive DNA. ICIS2018 Proceedings. AIS Electronic Library, 2018.

Bibtex

@inproceedings{bcbda8c1e3d04b3db1121431b2409ff0,
title = "Wipro Limited: Developing a cognitive DNA",
abstract = "Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a {"}cognitive DNA.{"} The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a {"}bot{"} architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.",
keywords = "AI use cases, Digital workforce, Enterprise cognitive computing, Information systems, Information use, Personnel, Business Process, Cognitive Computing, Competitive edges, Competitive pressure, ITS Services, DNA",
author = "Monideepa Tarafdar and Beath, {Cynthia M.}",
year = "2018",
month = dec,
day = "13",
language = "English",
booktitle = "ICIS2018 Proceedings",
publisher = "AIS Electronic Library",

}

RIS

TY - GEN

T1 - Wipro Limited

T2 - Developing a cognitive DNA

AU - Tarafdar, Monideepa

AU - Beath, Cynthia M.

PY - 2018/12/13

Y1 - 2018/12/13

N2 - Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a "cognitive DNA." The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a "bot" architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.

AB - Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a "cognitive DNA." The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a "bot" architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.

KW - AI use cases

KW - Digital workforce

KW - Enterprise cognitive computing

KW - Information systems

KW - Information use

KW - Personnel

KW - Business Process

KW - Cognitive Computing

KW - Competitive edges

KW - Competitive pressure

KW - ITS Services

KW - DNA

M3 - Conference contribution/Paper

BT - ICIS2018 Proceedings

PB - AIS Electronic Library

ER -