Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, ? (?), 2017, © SAGE Publications Ltd, 2017 by SAGE Publications Ltd at the Marketing Theory page: http://journals.sagepub.com/home/MTQ on SAGE Journals Online: http://journals.sagepub.com/
Accepted author manuscript, 398 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 18/04/2017 |
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<mark>Journal</mark> | Marketing Theory |
Number of pages | 17 |
Publication Status | E-pub ahead of print |
Early online date | 18/04/17 |
<mark>Original language</mark> | English |