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Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality. / Gopaldas, Ahir; Siebert, Anton.
In: Consumption, Markets and Culture, Vol. 21, No. 4, 31.08.2018, p. 323-346.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Gopaldas, A & Siebert, A 2018, 'Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality', Consumption, Markets and Culture, vol. 21, no. 4, pp. 323-346. https://doi.org/10.1080/10253866.2018.1462170

APA

Gopaldas, A., & Siebert, A. (2018). Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality. Consumption, Markets and Culture, 21(4), 323-346. https://doi.org/10.1080/10253866.2018.1462170

Vancouver

Gopaldas A, Siebert A. Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality. Consumption, Markets and Culture. 2018 Aug 31;21(4):323-346. Epub 2018 May 1. doi: 10.1080/10253866.2018.1462170

Author

Gopaldas, Ahir ; Siebert, Anton. / Women over 40, foreigners of color, and other missing persons in globalizing mediascapes : understanding marketing images as mirrors of intersectionality. In: Consumption, Markets and Culture. 2018 ; Vol. 21, No. 4. pp. 323-346.

Bibtex

@article{c7ff5c7fa655482c84080eba42d3d3f9,
title = "Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality",
abstract = "Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism, ageism, colorism, fatism, and heterosexism, as well as intersectional forms of marginalization, such as sexist ageism and racist multiculturalism. Fueled by the legacies of history, aspirational marketing logics, and an industry-wide distribution of discriminatory work, marketing images help to perpetuate multiple, cumulative, and enduring advantages for privileged groups and disadvantages for marginalized groups. In this sense, marketing images, as mirrors of intersectionality, are complicit agents in the structuration of inequitable societies.",
author = "Ahir Gopaldas and Anton Siebert",
year = "2018",
month = aug,
day = "31",
doi = "10.1080/10253866.2018.1462170",
language = "English",
volume = "21",
pages = "323--346",
journal = "Consumption, Markets and Culture",
issn = "1025-3866",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - Women over 40, foreigners of color, and other missing persons in globalizing mediascapes

T2 - understanding marketing images as mirrors of intersectionality

AU - Gopaldas, Ahir

AU - Siebert, Anton

PY - 2018/8/31

Y1 - 2018/8/31

N2 - Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism, ageism, colorism, fatism, and heterosexism, as well as intersectional forms of marginalization, such as sexist ageism and racist multiculturalism. Fueled by the legacies of history, aspirational marketing logics, and an industry-wide distribution of discriminatory work, marketing images help to perpetuate multiple, cumulative, and enduring advantages for privileged groups and disadvantages for marginalized groups. In this sense, marketing images, as mirrors of intersectionality, are complicit agents in the structuration of inequitable societies.

AB - Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism, ageism, colorism, fatism, and heterosexism, as well as intersectional forms of marginalization, such as sexist ageism and racist multiculturalism. Fueled by the legacies of history, aspirational marketing logics, and an industry-wide distribution of discriminatory work, marketing images help to perpetuate multiple, cumulative, and enduring advantages for privileged groups and disadvantages for marginalized groups. In this sense, marketing images, as mirrors of intersectionality, are complicit agents in the structuration of inequitable societies.

U2 - 10.1080/10253866.2018.1462170

DO - 10.1080/10253866.2018.1462170

M3 - Journal article

VL - 21

SP - 323

EP - 346

JO - Consumption, Markets and Culture

JF - Consumption, Markets and Culture

SN - 1025-3866

IS - 4

ER -