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Dr Anton Siebert

Assistant Professor in Marketing

Nikolaistrasse 10

Strohsack Passage





Anton Siebert is an assistant professor in marketing at Lancaster University in Leipzig, Germany. He earned his PhD at Newcastle University, UK.

Anton examines experiential and social issues in marketing, spanning the fields of brands and branding, customer experience management, and digital marketing. His research has been published in leading business journals, such as Harvard Business Review and Journal of Marketing.

His article on customer journey design won the American Marketing Association's Hunt/Maynard Award for the most significant contribution to marketing theory in the Journal of Marketing in 2020 and the Sidney J. Levy Award for the best Consumer Culture Theory oriented dissertation article in 2021. Anton’s work has been featured by, among others, Fast Company, Marketing News, and Success League Radio.

Anton currently teaches Customer Journey Design, Ethical Responsibility in Business, Marketing Principles, and Social Media Marketing. Prior to his academic career, he worked in the finance and media industries.

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