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Current Postgraduate Research Students

Ahmad Daryanto supervises 4 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Ahmad Daryanto

Senior Lecturer, SL

Lancaster University

Charles Carter Building



Tel: +44 1524 510676

PhD supervision

I am willing to supervise PhD students in any areas of consumer behavior, service marketing and international marketing research who want to use quantitative methods, especially experiment and/or regression-based models.

Research Interests

Consumer behavior and decision making

International marketing research


Current Teaching

MKTG210 : Marketing Research (quantitative part, module leader)

MKTG402(2) :Researching Markets and Marketing-Quantitative (module leader)

MKTG310: Marketing Research and Consultancy Project (SPSS part)

MKTG101: Part I Director


BE (Bandung Institute of Technology) Environmental Engineering, MSc (Twente University) Engineering Mathematics, PhD (Maastricht University) Marketing

Research Grants

LUMS Pump Priming Grant, 2011-2012


I joined the marketing department of LUMS on 1 October 2010. Formerly, I was a Senior Lecturer in Business Research Analysis at Newcastle Business School of Northumbria University (March 2009-Sept 2010), an Assistant Professor of Marketing at Nottingham Business School of Nottingham University at Malaysia campus (March 2008-Jan 2009), and a graduate tutor teaching a wide variety of marketing modules at Maastricht University, in the Netherlands (March 2004-April 2008). My research interests are primarily in the areas of consumer behavior. I have published in the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management , Journal of Retailing and Consumer Services, and Advances in Consumer Research, and presented my work in several conferences including Association for Consumer Research (ACR), and European Marketing Academy Conference (EMAC). I am an ad-hoc reviewer for European Marketing Academy Conference (EMAC) and Association for Consumer Research (ACR) conference have been an ad-hoc reviewer for various journals such as Journal of Service Research, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Marketing Management and Journal of Business Research.

PhDs Examined

Tao Huang (Internal examiner). Lancaster University Management School, 13 July 2011. Forecasting Retailer Product Sales at the UPC Level Using Econometric Models with Promotional Information. External examiner: Prof. Nigel Meade of Imperial College London.

Web Links

My Role

External Examiner Imperial College Business School, London (2018 - present)

Visiting scholar in the Chinese foreign expert program hosted by Beijing Foreign Studies University, China, 2016-18

Part I Director of Undergraduate Studies in Marketing (2014-17)

Convenor of the International Marketing Research Group

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