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Alexandros Skandalis supervises 2 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Alexandros Skandalis

Lecturer in Marketing

Alexandros Skandalis

Charles Carter Building



Tel: +44 1524 594829

Research overview

My research interests revolve around consumer behaviour, consumer culture theory, cultural sociology, arts and experiential marketing, digital consumption, and consumption-driven entrepreneurship. I am particularly interested in conducting research within the cultural and creative industries. 

A key aspect of my research is related to consumption aesthetics and taste and the consumption of space and place. My doctoral research aimed to explore spatial taste formation processes via individuals' aesthetic experiences in the marketplace within the context of music consumption. I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). A current research project deals with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences in Manchester, UK. 

Another central aspect of my research relates to the study of consumption-driven entrepreneurship in the cultural and creative industries (e.g. indie music professionals, make-up artists, craft designers).

A third dimension of my research focuses on the study of 'offline' and 'online' consumption experiences from a post-postmodern perspective. Prior research aimed to investigate the nature of online experiences within the context of digital gaming communities in post-postmodern consumer culture. 

My work has appeared in several international peer-reviewed journals such as Advances in Consumer Research, European Journal of Marketing, Journal of Business ResearchJournal of Marketing Management, Journal of Place Management and DevelopmentMarketing Theory, and Sociology

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others. 

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland. 


PhD supervision

I am willing to supervise PhD students in the following areas: Aesthetics and taste, consumption of space and place, arts marketing and cultural industries, online consumer behaviour, and consumption-driven entrepreneurship.

My Role

I joined Lancaster University Management School in March 2017 as a Lecturer in Marketing. I was previously Assistant Professor in Marketing at Toulouse Business School, University of Toulouse in France before having completed my PhD in Marketing at Manchester Business School, The University of Manchester where I was the recipient of the competitive Manchester Business School Doctoral Scholarship funding award. 


BEng, MEng Production & Management Engineering (Democritus University of Thrace), MSc, PhD Marketing (The University of Manchester, Manchester Business School).

Current Teaching

MKTG234: Social Media Marketing

MKTG403(2): Understanding Online Consumer Engagement (module leader)

MKTG507: Brand Strategy (module leader)

MKTG317: Brand Strategy

Professional Role

I act as Joint Undergraduate Programme Director (Marketing & Design, Marketing with Psychology) and Ethics Committee Representative for the Department of Marketing.

Research Grants

Producing and Consuming Craft Objects in Place: The Case of Manchester's Craft and Design Centre (funded by the British Academy, £9,604.25)

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