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Dr Eman Gadalla

Lecturer

  1. 2019
  2. Published

    "Who Still Uses Virtual Worlds? Implications For Virtual Brands"

    Gadalla, E., 4/09/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  3. Published

    Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

    Gadalla, E., Liu, R., Martin, F. & Supatchaya, N. T., 3/09/2019. 19 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  4. Published

    Engaged or Disengaged: The Use of Augmented Reality Apps as a Marketing Tool

    Gadalla, E., 14/06/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  5. Published

    Virtual Reality Gaming: Seeking Identity Quests in Liquid Societies

    Gadalla, E., 14/06/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  6. 2016
  7. Published

    Second Life as a research environment: avatar-based focus groups (AFG)

    Gadalla, E. T., Abosag, I. & Keeling, K., 8/01/2016, In : Qualitative Market Research: An International Journal. 19, 1, p. 101-114 14 p.

    Research output: Contribution to journalJournal article

  8. 2015
  9. Published

    The Virtual Experience Economy: A Service-Dominant Logic Perspective

    Gadalla, E., 2015, Handbook on 3D3C Platforms: Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Sivan, Y. (ed.). Springer, p. 271-292 22 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. 2013
  11. Published

    Metaverse retail-service quality: a future framework for retail service quality in the 3D internet

    Gadalla, E., Keeling, K. & Abosag, I., 2013, In : Journal of Marketing Management. 29, 13-14, p. 1493-1517 25 p.

    Research output: Contribution to journalJournal article

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