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Dr Eman Gadalla

Lecturer

  1. 2020
  2. E-pub ahead of print

    Rethinking Guanxi and Performance: Understanding the Dark Side of Sino–U.S. Business Relationships

    Abosag, I., Yen, D., Barnes, B. & Gadalla, E., 9/12/2020, (E-pub ahead of print) In: International Business Review. 0, p. 0-0

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. 2019
  4. Published

    "Who Still Uses Virtual Worlds? Implications For Virtual Brands"

    Gadalla, E., 4/09/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  5. Published

    Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

    Gadalla, E., Liu, R., Martin, F. & Supatchaya, N. T., 3/09/2019. 19 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  6. Published

    Engaged or Disengaged: The Use of Augmented Reality Apps as a Marketing Tool

    Gadalla, E., 14/06/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  7. Published

    Virtual Reality Gaming: Seeking Identity Quests in Liquid Societies

    Gadalla, E., 14/06/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. 2016
  9. Published

    Second Life as a research environment: avatar-based focus groups (AFG)

    Gadalla, E. T., Abosag, I. & Keeling, K., 8/01/2016, In: Qualitative Market Research: An International Journal. 19, 1, p. 101-114 14 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. 2015
  11. Published

    The Virtual Experience Economy: A Service-Dominant Logic Perspective

    Gadalla, E., 2015, Handbook on 3D3C Platforms: Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Sivan, Y. (ed.). Springer, p. 271-292 22 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  12. 2013
  13. Published

    Metaverse retail-service quality: a future framework for retail service quality in the 3D internet

    Gadalla, E., Keeling, K. & Abosag, I., 2013, In: Journal of Marketing Management. 29, 13-14, p. 1493-1517 25 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

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