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Research

Dr Sena Ozdemir

Senior Lecturer in Marketing

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  1. 2025
  2. Published

    Do Brands Boost the Impact of Patents on Innovation Performance Among Innovation Collaborators? Evidence from the UK

    Sena, V., Karim, S. & Ozdemir, S., 31/05/2025, In: Industrial Marketing Management. 127, p. 74-87 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2024
  4. Published

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 30/04/2024, In: Technological Forecasting and Social Change. 201, 123225.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2023
  6. Published

    Stakeholder Diversity and Collaborative Innovation: Integrating the Resource-Based View with Stakeholder Theory

    Ozdemir, S., Fernandez de Arroyabe, J. C., Sena, V. & Gupta, S., 30/09/2023, In: Journal of Business Research. 164, 113955.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?

    Sena, V., Kanungo, R., Ozdemir, S., Yannopoulou, N. & Patel, P., 31/07/2023, In: British Journal of Management. 34, 3, p. 1184-1214 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for Small and Medium-Sized Enterprises

    Gürbüz, M. Ç., Yurt, O., Ozdemir, S., Sena, V. & Yu, W., 31/01/2023, In: Journal of Business Research. 155, B, 113407.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2021
  10. Published

    Message Framing in P2P Lending Relationships

    Huang, J., Sena, V., Li, J. & Ozdemir, S., 1/11/2021, In: Journal of Business Research. 122, p. 761-773 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Big Data and SMEs

    Sena, V. & Ozdemir, S., 4/09/2021, Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises. Pedersen, C. L., Lindgreen, A., Ritter, T. & Ringberg, T. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  12. Published

    Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives

    Ozdemir, S. & Gupta, S., 31/08/2021, In: Industrial Marketing Management. 97, p. 134-144 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  13. Published

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T.-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 2020
  15. Published

    International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability

    Eng, T.-Y., Ozdemir, S., Gupta, S. & Kanungo, R., 1/11/2020, In: International Marketing Review. 37, 5, p. 945-976 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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