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Professor Stefano Puntoni

Professor

  1. 2018
  2. Published

    Man versus machine: Resisting automation in identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/12/2018, In : Journal of Marketing Research. 55, 6, p. 818-831 14 p.

    Research output: Contribution to journalJournal article

  3. 2017
  4. Published

    Methodological Issues in Cross-Linguistic and Multilingual Advertising Research

    Weijters, B., Puntoni, S. & Baumgartner, H., 25/01/2017, In : Journal of Advertising. 46, 1, p. 115-128 14 p.

    Research output: Contribution to journalJournal article

  5. 2016
  6. Published

    When and why we forget to buy

    Fernandes, D., Puntoni, S., van Osselaer, S. M. J. & Cowley, E., 07/2016, In : Journal of Consumer Psychology. 36, 3, p. 363-380 18 p.

    Research output: Contribution to journalJournal article

  7. Published

    Productivity Metrics and Consumers’ Misunderstanding of Time Savings

    De Langhe, B. & Puntoni, S., 1/06/2016, In : Journal of Marketing Research. 53, 3, p. 396-406 11 p.

    Research output: Contribution to journalJournal article

  8. 2015
  9. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In : Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to journalJournal article

  10. Published

    Advertising-induced embarrassment

    Puntoni, S., de Hooge, I. & Verbeke, W., 2015, In : Journal of Advertising. 44, 1, p. 71-79 9 p.

    Research output: Contribution to journalJournal article

  11. 2014
  12. Published

    The bias in the bias: comparative optimism as a function of event social undesirability

    Sweldens, S., Puntoni, S., Paolacci, G. & Vissers, M., 07/2014, In : Organizational Behavior and Human Decision Processes. 124, 2, p. 229-244 6 p.

    Research output: Contribution to journalJournal article

  13. Published

    Choice and self: how synchronic and diachronic identity shape choices and decision making

    Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L., 14/06/2014, In : Marketing Letters. 25, 3, p. 281-291 10 p.

    Research output: Contribution to journalJournal article

  14. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In : Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to journalJournal article

  15. 2013
  16. Published

    The impact of cultural symbols and spokesperson identity on attitudes and intentions

    Anne-Sophie, L., Puntoni, S., Reed, II, A. & Veerlegh, P., 12/2013, In : International Journal of Research in Marketing. 30, 4, p. 426-428 3 p.

    Research output: Contribution to journalJournal article

  17. 2012
  18. Published

    Identity-based consumer behavior

    Reed, A., Forehand, M. R., Puntoni, S. & Warlop, L., 12/2012, In : International Journal of Research in Marketing. 29, 4, p. 310-321 12 p.

    Research output: Contribution to journalJournal article

  19. 2011
  20. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In : Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to journalJournal article

  21. Published

    The anchor contraction effect in international marketing research

    De Langhe, B., Puntoni, S., Fernandes, D. & Van Osselaer, S. M. J., 1/04/2011, In : Journal of Marketing Research. 48, 2, p. 366-380 15 p.

    Research output: Contribution to journalJournal article

  22. Published

    Two birds and one stone

    Puntoni, S., Vanhamme, J. & Visscher, R., 04/2011, In : Journal of Advertising. 40, 1, p. 25-42 18 p.

    Research output: Contribution to journalJournal article

  23. 2010
  24. Published

    Categorization by groups and individuals

    Hamilton, R. W., Puntoni, S. & Tavassoli, N. T., 1/05/2010, In : Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81 12 p.

    Research output: Contribution to journalJournal article

  25. 2009
  26. Published

    Bilingualism and the emotional intensity of advertising language

    Puntoni, S., De Langhe, B. & Van Osselaer, SM. J., 04/2009, In : Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.

    Research output: Contribution to journalJournal article

  27. 2007
  28. Published

    Social context and advertising memory

    Puntoni, S. & Tavassoli, N., 05/2007, In : Journal of Marketing Research. 44, 2, p. 284-296 12 p.

    Research output: Contribution to journalJournal article

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