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The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published
Publication date2011
Host publicationBrands and branding geographies
EditorsAndy Pike
Place of PublicationCheltenham
PublisherEdward Elgar
Pages165-186
Number of pages22
ISBN (Electronic)9780857930842
ISBN (Print)9781849801591
Original languageEnglish