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The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

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The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. / Sum, Ngai-Ling.
Brands and branding geographies. ed. / Andy Pike. Cheltenham: Edward Elgar, 2011. p. 165-186.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

Harvard

Sum, N-L 2011, The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. in A Pike (ed.), Brands and branding geographies. Edward Elgar, Cheltenham, pp. 165-186.

APA

Sum, N-L. (2011). The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. In A. Pike (Ed.), Brands and branding geographies (pp. 165-186). Edward Elgar.

Vancouver

Sum N-L. The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. In Pike A, editor, Brands and branding geographies. Cheltenham: Edward Elgar. 2011. p. 165-186

Author

Sum, Ngai-Ling. / The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. Brands and branding geographies. editor / Andy Pike. Cheltenham : Edward Elgar, 2011. pp. 165-186

Bibtex

@inbook{355b2c83bd7f453099a70d07c5e98d98,
title = "The making and recontextualizing of {\textquoteleft}competitiveness{\textquoteright} as a knowledge brand across different sites and scales",
keywords = "Brand attitudes , Knowledge brand, Michael Porter, Competitiveness, Discourses, Scales, Recontextualization",
author = "Ngai-Ling Sum",
year = "2011",
language = "English",
isbn = "9781849801591",
pages = "165--186",
editor = "Andy Pike",
booktitle = "Brands and branding geographies",
publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales

AU - Sum, Ngai-Ling

PY - 2011

Y1 - 2011

KW - Brand attitudes

KW - Knowledge brand

KW - Michael Porter

KW - Competitiveness

KW - Discourses

KW - Scales

KW - Recontextualization

M3 - Chapter (peer-reviewed)

SN - 9781849801591

SP - 165

EP - 186

BT - Brands and branding geographies

A2 - Pike, Andy

PB - Edward Elgar

CY - Cheltenham

ER -