Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)
}
TY - CHAP
T1 - The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales
AU - Sum, Ngai-Ling
PY - 2011
Y1 - 2011
KW - Brand attitudes
KW - Knowledge brand
KW - Michael Porter
KW - Competitiveness
KW - Discourses
KW - Scales
KW - Recontextualization
M3 - Chapter (peer-reviewed)
SN - 9781849801591
SP - 165
EP - 186
BT - Brands and branding geographies
A2 - Pike, Andy
PB - Edward Elgar
CY - Cheltenham
ER -