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Currencies of commercial exchange: advertising agencies and the promotional imperative

Research output: Contribution in Book/Report/ProceedingsChapter

Published
Publication date2009
Host publicationCritical marketing studies
EditorsMark Tadajewski, Pauline Maclaran
Place of PublicationLondon
PublisherSage
Volume1-3
ISBN (Print)9781847875709
<mark>Original language</mark>English