Currencies of commercial exchange - Research Portal

Currencies of commercial exchange: advertising agencies and the promotional imperative

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2009
Host publication	Critical marketing studies
Editors	Mark Tadajewski, Pauline Maclaran
Place of Publication	London
Publisher	Sage
Volume	1-3
ISBN (print)	9781847875709
<mark>Original language</mark>	English