Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Currencies of commercial exchange
T2 - advertising agencies and the promotional imperative
AU - Cronin, Anne
PY - 2009
Y1 - 2009
M3 - Chapter
SN - 9781847875709
VL - 1-3
BT - Critical marketing studies
A2 - Tadajewski, Mark
A2 - Maclaran, Pauline
PB - Sage
CY - London
ER -