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Multicultural Perspectives in Customer Behaviour

Research output: Book/Report/Proceedings › Anthology

Published

Maria Piacentini (Editor)
Charles Cui (Editor)

Publication date	2012
Place of Publication	London
Publisher	Routledge
Number of pages	184
ISBN (print)	978-0415628907
<mark>Original language</mark>	English

Publication series

Name	Key Issues in Marketing Management