Research output: Book/Report/Proceedings › Anthology
Multicultural Perspectives in Customer Behaviour. / Piacentini, Maria (Editor); Cui, Charles (Editor).
London : Routledge, 2012. 184 p. (Key Issues in Marketing Management).Research output: Book/Report/Proceedings › Anthology
}
TY - BOOK
T1 - Multicultural Perspectives in Customer Behaviour
A2 - Piacentini, Maria
A2 - Cui, Charles
PY - 2012
Y1 - 2012
M3 - Anthology
SN - 978-0415628907
T3 - Key Issues in Marketing Management
BT - Multicultural Perspectives in Customer Behaviour
PB - Routledge
CY - London
ER -