Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
>
Publications & Outputs
>
Multicultural Perspectives in Customer Behaviour
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Marketing
View graph of relations
Multicultural Perspectives in Customer Behaviour
Research output
:
Book/Report/Proceedings
›
Anthology
Published
Overview
Cite this
Maria Piacentini
(Editor)
Charles Cui
(Editor)
Close
More...
Publication date
2012
Place of Publication
London
Publisher
Routledge
Number of pages
184
ISBN (print)
978-0415628907
<mark>Original language</mark>
English
Publication series
Name
Key Issues in Marketing Management