Multicultural Perspectives in Customer Behaviour

Marketing

Research output: Book/Report/Proceedings › Anthology

Published

Standard

Multicultural Perspectives in Customer Behaviour. / Piacentini, Maria (Editor); Cui, Charles (Editor).
London: Routledge, 2012. 184 p. (Key Issues in Marketing Management).

Research output: Book/Report/Proceedings › Anthology

Harvard

Piacentini, M & Cui, C (eds) 2012, Multicultural Perspectives in Customer Behaviour. Key Issues in Marketing Management, Routledge, London.

APA

Piacentini, M., & Cui, C. (Eds.) (2012). Multicultural Perspectives in Customer Behaviour. (Key Issues in Marketing Management). Routledge.

Vancouver

Piacentini M, (ed.), Cui C, (ed.). Multicultural Perspectives in Customer Behaviour. London: Routledge, 2012. 184 p. (Key Issues in Marketing Management).

Author

Piacentini, Maria (Editor) ; Cui, Charles (Editor). / Multicultural Perspectives in Customer Behaviour. London : Routledge, 2012. 184 p. (Key Issues in Marketing Management).

Bibtex

@book{c82124238f6b4ced9c123a9297708611,

title = "Multicultural Perspectives in Customer Behaviour",

editor = "Maria Piacentini and Charles Cui",

year = "2012",

language = "English",

isbn = "978-0415628907",

series = "Key Issues in Marketing Management",

publisher = "Routledge",

}

RIS

TY - BOOK

T1 - Multicultural Perspectives in Customer Behaviour

A2 - Piacentini, Maria

A2 - Cui, Charles

PY - 2012

Y1 - 2012

M3 - Anthology

SN - 978-0415628907

T3 - Key Issues in Marketing Management

BT - Multicultural Perspectives in Customer Behaviour

PB - Routledge

CY - London

ER -

Research