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Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret

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Why does animosity negatively affect product attitudes? considering the role of anticipated future regret. / Daryanto, Ahmad; Salciuviene, Laura; Liu, Chih-Ling.
In: Advances in Consumer Research, Vol. 43, 15.12.2015.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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@article{ed09614e8cde4b5981453c44205a3bfd,
title = "Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret",
abstract = "Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.",
author = "Ahmad Daryanto and Laura Salciuviene and Chih-Ling Liu",
year = "2015",
month = dec,
day = "15",
language = "English",
volume = "43",
journal = "Advances in Consumer Research",
issn = "0915-5524",

}

RIS

TY - JOUR

T1 - Why does animosity negatively affect product attitudes?

T2 - considering the role of anticipated future regret

AU - Daryanto, Ahmad

AU - Salciuviene, Laura

AU - Liu, Chih-Ling

PY - 2015/12/15

Y1 - 2015/12/15

N2 - Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.

AB - Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.

M3 - Journal article

VL - 43

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0915-5524

ER -