Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Why does animosity negatively affect product attitudes?
T2 - considering the role of anticipated future regret
AU - Daryanto, Ahmad
AU - Salciuviene, Laura
AU - Liu, Chih-Ling
PY - 2015/12/15
Y1 - 2015/12/15
N2 - Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.
AB - Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.
M3 - Journal article
VL - 43
JO - Advances in Consumer Research
JF - Advances in Consumer Research
SN - 0915-5524
ER -