This was the annual student and faculty round table discussion on the intersection of Halloween with the marketplace. Each year, British consumers spend millions of pounds on Halloween, with much of the money being spent on confectionery, decorations, and costumes. Night-time businesses and services benefit tremendously from Halloween festivities also with various club events, parties, and themed occasions scheduled in major cities.

The roundtable discussion was chaired by Professor James Cronin and Sophie James, and had input from Dr Mike Ryder, Professor Maria Piacentini, and Professor Gill Hopkinson centred on the consumer culture that permeates contemporary Halloween celebrations. The discussion explored the origins of Halloween, the integration of mythologies, rituals, and urban legends with marketplace ideology, and consumer behaviour.