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Centre for Marketing Analytics

  1. Published

    Empirical evidence on individual, group and shrinkage seasonal indices

    Chen, H. & Boylan, J., 1/07/2008, In: International Journal of Forecasting. 24, 3, p. 525-534 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Published

    Use of individual and group seasonal indices in subaggregate demand forecasting

    Chen, H. & Boylan, J., 1/12/2007, In: Journal of the Operational Research Society. 58, 12, p. 1660-1671 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    The effect of correlation between demands on hierarchical forecasting

    Chen, H. & Boylan, J., 2009, Advances in business and management forecasting. Lawrence, K. D. & Klimberg, R. K. (eds.). Emerald, Vol. 6. p. 173-188 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Published

    Designing Serious Games for Revenue Management Training and Strategy Development

    Cleophas, C., 9/12/2012, WSC '12 Proceedings of the Winter Simulation Conference. Berlin, Germany: Association for Computing Machinery (ACM), p. 140:1–140:12 12 p. 140. (Proceedings of the Winter Simulation Conference).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  5. Published

    Multi-agent modelling for revenue management

    Cleophas, C., 03/2012, In: Journal of Revenue and Pricing Management. 11, 2, p. 240-242 3 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Published

    Ten myths of revenue management – A practitioner's view

    Cleophas, C. & Frank, M., 01/2011, In: Journal of Revenue and Pricing Management. 10, 1, p. 26-31 6 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Published

    When Are Deliveries Profitable? Considering Order Value and Transport Capacity in Demand Fulfillment for Last-Mile Deliveries in Metropolitan Areas

    Cleophas, C. & Ehmke, J. F., 1/06/2014, In: Business and Information Systems Engineering. 6, 3, p. 153-163 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  8. Published

    Simulation-based key performance indicators for evaluating the quality of airline demand forecasting

    Cleophas, C., Frank, M. & Kliewer, N., 08/2009, In: Journal of Revenue and Pricing Management. 8, 4, p. 330-342 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    Resilient revenue management: A literature survey of recent theoretical advances

    Cleophas, C., Kadatz, D. & Vock, S., 1/10/2017, In: Journal of Revenue and Pricing Management. 16, 5, p. 483-498 16 p.

    Research output: Contribution to journalJournal articlepeer-review

  10. Published

    The applications of revenue management and pricing

    Cleophas, C., Yeoman, I., McMahon-Beattie, U. & Veral, E., 8/12/2010, Revenue Management: A Practical Pricing Perspective. Yeoman, I. & McMahon-Beattie, U. (eds.). London: Palgrave Macmillan, p. 9-16 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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