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Alex Skandalis supervises 2 postgraduate research students. If these students have produced research profiles, these are listed below:

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Professor Alex Skandalis

Professor in Marketing, Head of Department

Alex Skandalis

Charles Carter Building



Research overview

My research interests revolve around consumer culture and its various manifestations in cultural and creative industries (e.g. music, craft, digital gaming), sustainable consumption, and digital cultures. 

A key aspect of my research sits at the intersection of consumer culture and cultural sociology and relates to aesthetics, taste, experiential marketing and the consumption of space and place. For instance, I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). One of my recent research projects dealt with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences.

Another important aspect of my research focuses on the study of digital cultures and experiences and sustainable consumption and I am currently working on a large funded research project focusing on the role of plastic packaging consumption in individuals' everyday lives. 

My work has appeared in several international peer-reviewed journals such as Sociology, Journal of Travel Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory, amongst others.

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.

PhD supervision

I am willing to supervise PhD students in the following areas: Aesthetics and taste, consumption of space and place, arts marketing and cultural industries, music and consumer culture, experiential marketing, sustainable consumption, digital cultures.

My Role

I joined Lancaster University Management School in March 2017 as a Lecturer in Marketing. I was previously Assistant Professor in Marketing at Toulouse Business School, University of Toulouse in France. I completed my PhD in Marketing at Manchester Business School, The University of Manchester where I was the recipient of the competitive Manchester Business School Doctoral Scholarship funding award. I am a Fellow of the Higher Education Academy. 


BEng, MEng Production & Management Engineering (Democritus University of Thrace), MSc, PhD Marketing (The University of Manchester, Manchester Business School).

Current Teaching

MKTG403(2): Understanding Online Consumer Engagement (module leader)

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