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Research

Professor Anthony Patterson

Professor of Marketing

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  1. Chapter (peer-reviewed)
  2. Published

    A ‘Thumbs Up’ and ‘Thumbs Down’ for Thumb Culture: The Paradoxical Nature of Smartphones

    Thompson, K. & Patterson, A., 26/09/2022, The Routledge Handbook of Digital Consumption. Llamas, R. & Belk, R. (eds.). 2nd ed. ed. London: Routledge, (Routledge International Handbooks).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  3. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  4. Published

    Getting up close and personal with influencers: reflecting on the intimacy of netnography

    Patterson, A. & Ashman, R., 30/12/2020, Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research. Kozinets, R. & Rossella, G. (eds.). Routledge, p. 241-248 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  5. Published

    Hungry Eyes: How Food Porn Affects Wellbeing

    Patterson, A., Kozinets, R. & Ashman, R., 25/06/2019, Food and experiential marketing: Pleasure, Wellbeing and consumption. Badat, W. (ed.). London: Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  6. Chapter
  7. Published

    Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

    Brown, S. & Patterson, A., 31/07/2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 17-33 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Let it all fall down: Delighting in anti-heroes, alternative heritage and ruination

    Patterson, A., 15/11/2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. (eds.). Routledge, 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Digital youth, mobile phones and text messaging: Assessing the profound impact of a technological afterthought

    Patterson, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. W. & Llamas, R. (eds.). London: Routledge, p. 83-92 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Published

    Extreme cultural and marketing makeover: Liverpool home edition

    Patterson, A., 2010, Marketing the Arts: A Fresh Approach. Kerrigan, F. (ed.). Taylor & Francis, 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  12. Published

    Comeback for the Craic: A literary Pub Crawl

    Patterson, A. & Brown, S., 5/06/2003, Time, Space, and the Market: Retroscapes Rising. Brown, S. & Sherry, J. F. (eds.). Routledge, p. 75-93 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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