Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Publication date | 1/01/2014 |
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Host publication | Brand Mascots: And Other Marketing Animals |
Publisher | Taylor and Francis |
Pages | 123-140 |
Number of pages | 18 |
ISBN (electronic) | 9780203527757 |
ISBN (print) | 9780415826761 |
<mark>Original language</mark> | English |
Externally published | Yes |