Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
| Publication date | 1/01/2014 |
|---|---|
| Host publication | Brand Mascots: And Other Marketing Animals |
| Publisher | Taylor and Francis |
| Pages | 123-140 |
| Number of pages | 18 |
| ISBN (electronic) | 9780203527757 |
| ISBN (print) | 9780415826761 |
| <mark>Original language</mark> | English |
| Externally published | Yes |