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Research

Professor Anthony Patterson

Professor of Marketing

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  1. 2025
  2. Forthcoming

    Lit Crit Riffin’: A Collaborative Mode of Literary Criticism in Marketing Theory

    Takhar, J., Sodergren, J., Patterson, A. & Stevens, L., 26/08/2025, (Accepted/In press) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Forthcoming

    Character Over Consistency: Telling Tales of Marketing’s ‘She-Monsters’

    Ashman, R., Brown, S. & Patterson, A., 29/07/2025, (Accepted/In press) In: International Journal of Research in Marketing.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Forthcoming

    Are You Now or Have You Ever Been a Con Artist?

    Thompson, K., Patterson, A. & Brown, S., 3/04/2025, (Accepted/In press) In: Journal of Customer Behaviour.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Forthcoming

    On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism

    Ashman, R., Brown, S. & Patterson, A., 28/02/2025, (Accepted/In press) In: Journal of Marketing Management.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2024
  7. Published

    Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange

    Liu, C.-L., Kozinets, R., Patterson, A. & Zhao, X., 31/10/2024, In: Journal of Consumer Research. 51, 3, p. 616-633 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Forthcoming

    Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking

    Spence, R., Ashman, R., Patterson, A. & Hunter-Jones, P., 16/09/2024, (Accepted/In press) In: Sociology.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Revenants in the Marketplace: A Hauntology of Retrocorporation

    James, S., Cronin, J. & Patterson, A., 1/09/2024, In: Marketing Theory. 24, 3, p. 397-416 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Unravelling human/non-human power dynamics in influencer marketing

    Thompson, K., Ashman, R. & Patterson, A., 26/06/2024.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    In the Line of Fire

    Patterson, A., 10/05/2024, In: Journal of Customer Behaviour. 23, 1

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    “If You Like Your History Horrible”: The Obscene Supplementarity of Thanatourism

    James, S., Cronin, J. & Patterson, A., 1/05/2024, In: Annals of Tourism Research. 106, 103749.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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