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Research

Professor Anthony Patterson

Professor of Marketing

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  1. 2014

  2. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. 2013
  4. Published

    Shopping soundtracks: evaluating the musicscape using introspective data

    Oakes, S., Patterson, A. & Oakes, H., 17/05/2013, In: Arts Marketing: An International Journal. 3, 1, p. 41-57 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Digital youth, mobile phones and text messaging: Assessing the profound impact of a technological afterthought

    Patterson, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. W. & Llamas, R. (eds.). London: Routledge, p. 83-92 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Storying marketing research: The twisted tale of a consumer profiled

    Quinn, L. & Patterson, A., 1/04/2013, In: Journal of Marketing Management. 29, 5-6, p. 720-733 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats

    Patterson, A., Khogeer, Y. & Hodgson, J., 1/01/2013, In: Journal of Marketing Management. 29, 1-2, p. 69-85 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2012
  9. Published

    Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand

    Patterson, A., 04/2012, In: Journal of Business Research. 65, 4, p. 527-534 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    The power of intuitive thinking: a devalued heuristic of strategic marketing

    Patterson, A., Quinn, L. & Baron, S., 02/2012, In: Journal of Strategic Marketing. 20, 1, p. 35-44 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2011
  12. Published

    Editorial: Conference Special Issue – Marketing Fields Forever 2011

    Patterson, A., Oakes, S., Quinn, L. & Baron, S., 2011, In: Journal of Marketing Management. 27, 13-14, p. 1299-1303 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2010
  14. Published

    Deviant employees and dreadful service encounters: customer tales of discord and distrust

    Patterson, A., Baron, S. & Harris, L., 09/2010, In: Journal of Services Marketing. 24, 6, p. 438-445 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Selling stories: Harry Potter and the marketing plot

    Brown, S. & Patterson, A., 06/2010, In: Psychology and Marketing. 27, 6, p. 541-556 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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