What You're Getting Wrong About Customer Journeys

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	1/07/2022
<mark>Journal</mark>	Harvard Business Review
Issue number	4
Volume	100
Number of pages	8
Pages (from-to)	92-99
Publication Status	Published
<mark>Original language</mark>	English

Research