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Research

Dr Anton Siebert

Assistant Professor in Marketing

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  1. 2022
  2. Published

    Designing servicescapes for transformative service conversations: lessons from mental health services

    Gopaldas, A., Siebert, A. & Ertimur, B., 19/08/2022, In: Journal of Consumer Marketing. 36, 6, p. 649-659 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    What You're Getting Wrong About Customer Journeys

    Gopaldas, A. & Siebert, A., 1/07/2022, In: Harvard Business Review. 100, 4, p. 92-99 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2021
  5. Published

    Service conversation: advisory, relational and transformative approaches

    Gopaldas, A., Carnevale, M., Kedzior, R. & Siebert, A., 26/11/2021, In: Journal of Services Marketing. 35, 8, p. 988-999 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2020
  7. Published

    Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

    Siebert, A., Gopaldas, A., Lindridge, A. & Simões, C., 1/07/2020, In: Journal of Marketing. 84, 4, p. 45-66 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2018
  9. Published

    Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality

    Gopaldas, A. & Siebert, A., 31/08/2018, In: Consumption, Markets and Culture. 21, 4, p. 323-346 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2013
  11. Published

    How non-Western consumers negotiate competing ideologies of sharing through the consumption of digital technology

    Siebert, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. & Llamas, R. (eds.). New York, NY: Routledge, p. 137-147 11 p. (The Routledge Companion to Digital Consumption).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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