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Dr Erik Jacobi

Former Research Student

  1. 2016
  2. Published

    Mystify me: Coke, terror and the symbolic immortality boost

    Freund, J. & Jacobi, E., 09/2016, In: Marketing Theory. 16, 3, p. 417-422 6 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. 2015
  4. Published

    Is there a gap in the market, and is there a market in the gap? how advertising planning performs markets

    Jacobi, E., Freund, J. & Araujo, L., 2015, In: Journal of Marketing Management. 31, 1-2, p. 37-61 25 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. 2013
  6. Published

    Revenge of the brand monsters: how Goldman Sachs doppelganger turned monstrous

    Freund, J. & Jacobi, E., 2013, In: Journal of Marketing Management. 29, 1-2, p. 175-194 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. 2012
  8. Published

    Personal Eschatologies: How Consumers Relate to Macro-Structural Entities

    Freund, J. & Jacobi, E., 08/2012. 24 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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