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Research

Dr Hayley Cocker

Senior Lecturer

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  1. 2023
  2. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  3. Unpublished

    Roundtable - Everyone everywhere all at once: integrating novel approaches to social influence(rs)

    Shoham, M., Watson, J., Cocker, H., Daniels, M., Grewal, L., Khamitov, M., Mardon, R., Matherly, T., Morvinski, C., Shalev, E., Smith, R., Valsesia, F. & Wu, F., 28/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  4. Published

    How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

    Mardon, R., Cocker, H. & Daunt, K., 31/10/2023, In: Journal of Consumer Research. 50, 3, p. 617-644 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2024
  6. Published

    Why you might start to hate the influencers you once loved

    Mardon, R., Cocker, H. & Daunt, K., 9/02/2024

    Research output: Exhibits, objects and web-based outputs › Blog

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