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Research

Dr Hayley Cocker

Senior Lecturer

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  1. Published

    A cultural exploration of consumers’ interactions and relationships with celebrities

    Banister, E. & Cocker, H., 2014, In: Journal of Marketing Management. 30, 1-2, p. 1-29 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Cognitive polyphasia, cultural legitimacy, and behavior change: the case of the illicit alcohol market in Kenya

    Mwangi, V. N., Cocker, H. L. & Piacentini, M. G., 2019, Consumer Culture Theory . Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 103-117 15 p. (Research in Consumer Behavior; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  4. Unpublished

    Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

    Mardon, R., Cocker, H. & Daunt, K., 17/07/2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Unpublished

    Constructing and commodifying the tribal celebrity: A dramaturgical perspective

    Mardon, R., Cocker, H. & Daunt, K., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    De-influencing: how online beauty gurus get followers to trust them by posting negative reviews

    Mardon, R., Cocker, H. & Daunt, K., 15/02/2023

    Research output: Exhibits, objects and web-based outputs › Blog

  7. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  8. Published

    Esports and the Spatial Legitimation of a Market

    John, C., Cocker, H. & Skandalis, A., 22/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Esports and the Spatial Legitimation of Markets

    John, C., Skandalis, A. & Cocker, H., 7/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Ethnic Identification: Capital and Distinction among Second-Generation British Indians

    Pradhan, A., Cocker, H. L. & Hogg, M. K., 1/03/2019, Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 85-101 17 p. (Consumer Culture Theory; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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