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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  2. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Service excellence means treating staff as customers

    Khan, H., 27/05/2010, In: Times Higher Education.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

    Khan, H. & Rodrigo, P., 1/12/2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  7. Published

    Sunday is the New Saturday: Sunday Trading Reforms and Its Effects on Family-run SMEs, Employees and Consumers.

    Khan, H., 19/11/2018, In: Journal of Small Business and Enterprise Development. 25, 6, p. 960-984 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Examining the efficacy of non-market and market driving activities of B2B international firms

    Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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